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The supporting pillars: three areas of storytelling practice

In this section, we highlight a range of methods  that help people engage in storytelling activities for a variety of purposes. They are introduced by people who are familiar with the methods and their benefits.

Storytelling for well-being

Storytelling can have a powerful impact on well-being. Fictional stories can help us make sense of the world and realise that we’re not alone. Being able to shape and share our own personal stories can be even more powerful. The following examples show how storytelling has been used to improve the well-being of people who use and provide social care.

Using stories and storytelling to build emotional literacy

Written by Steve Killick

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Narrative therapy

Written by Rosslyn Offord

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Creative writing

Written by Kate North

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Spoken word poetry

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We can use storytelling to improve the well-being of people who use and provide social care. Giving people a chance to feel heard and understood can have a powerful impact on their lives

Re-Live life storytelling

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Storysharing

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Digital story work

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Oral histories

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Storytelling for learning and development

People learn best by talking and thinking together and stories make an excellent stimulus for this. The following examples provide some guidance.

Learning through storytelling

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There are lots of ways we can use storytelling methods to help people learn and develop their skills

Magic/Tragic Moments

Written by Nick Andrews

Magic/Tragic Moments is a storytelling approach to learning and development, that’s based on Experience Based Co-Design (Bate and Robert, 2007). It involves gathering and collectively exploring short stories of experience with a focus on the highs and the lows. 

These stories can be gathered from practitioners and the people they work with. They are then discussed and explored in groups, with a focus on what makes them ‘magic’ or ‘tragic’ and the implications for policy and practice development.

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There's more detail on this method in the Developing Evidence Enriched Practice (DEEP) handbook:

https://www.deepcymru.org/en/deep-resources

Most Significant Change

Written by Nick Andrews

Most Significant Change (MSC) is a storytelling and learning approach to evaluation. It’s designed for use in services, projects or programmes that are focused on change (Davies and Dart, 2005). The stories of change are gathered over a specified timescale and follow a particular structure:

  • thinking back over the last x months, what good or bad changes have come about as a result of y?
  • of these changes, which is the most significant to you and why?
  • regarding this most significant change, please can you tell me a bit about what it was like before, what it’s like now and what brought about the change?
  • please give your story a snappy title.

The stories can then be categorised in themes and analysed for qualitative data. A selection of the stories can be explored and discussed in Story Selection Panels. These involve a range of people, including those with strategic decision-making powers. People involved in these panels talk about the stories and reflect on their selection process. They produce a feedback report, sharing what they've learned and the implications for policy and practice development.

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There's more detail on MSC in the DEEP handbook:

https://www.deepcymru.org/en/deep-resources

Appreciative Inquiry

Written by Roger Rowett

Appreciative Inquiry (AI) is an approach that values the best in an organisation, group, or individual. It’s one of the many approaches that takes its roots from positive psychology, storytelling, and principles such as the belief that we build our image of the world through our interactions with others. But AI isn’t just about theory, it also has a well-used methodology that allows people to put this theory into practice. This is called the 5D cycle that takes people through a process of:  

  • define
  • discovery
  • dreaming
  • design
  • destiny.

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AI is used across social care and health, and many different organisations. Some useful links include:   

Community reporting

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Narrative Practices Lab and Caring Stories

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Storytelling in the Human Learning Systems approach to development

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Storytelling for marketing and recruitment

Media coverage of social care is often focused on negative stories when things have gone wrong. This paints and unbalanced picture that hides the many stories of good care and support, often in challenging situations. This can put off potential recruits to the sector. Storytelling can play a powerful role in challenging negative stereotypes. Stories can also be used to support values-based recruitment, providing meaningful scenarios for people to engage with and reveal their values.

WeCare Wales: celebrating and promoting social care through stories

Written by Andrew Bell

WeCare Wales shares stories from people working and accessing care and support. These are shared though video and text focused on showcasing the positive impact of the many roles in care for both the worker and those they work with.  These stories form the hub of campaigns and publicity in print, online and broadcast formats.

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https://wecare.wales/stories

Storytelling is a powerful tool for recruitment and retention: it can help us find and keep the right people

Curious about Care: using stories in recruitment

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References - click to expand

Davies, R. and Dart, J. (2005) The Most Significant Change (MSC) Technique: A guide to its use, available at https://www.mande.co.uk/wp-content/uploads/2005/MSCGuide.pdf (accessed: 18 December 2024)